For our partner Lightmet Consulting – a B2B consultancy focused on the aluminium industry – panorama marketing developed the company’s positioning, brand presence, and digital communications to support its market launch.

Outcome: Based on the company’s vision and mission, the project includes a clear value proposition, a consistent brand guide, and a website tailored to the target audience. A cross-channel launch campaign on LinkedIn and via email supports the launch and helps build visibility with the right audience from the start.

Services:
Strategic positioning
Value proposition development
Brand guide
Website concept and content
Image creation
LinkedIn and email launch campaign

For AcsentX – a provider of CFO services for tech-oriented start-ups and scale-ups – panorama marketing developed the branding and communication strategy for the company’s launch.

Outcome: Within a short timeframe, a clear positioning, a compelling website, and a professional LinkedIn presence were created for an important networking event – providing the foundation for a successful market entry.

Services:
Positioning workshop
Company naming
Logo development
Target audience analysis
Website creation
LinkedIn launch campaign

For Norsk Hydro, an international aluminium producer based in Oslo, panorama marketing organizes the exhibition stand at ALUMINIUM 2022 and ALUMINIUM 2024 in Düsseldorf together with an internal company project team.

Outcome: Hydro presents itself on 600 square meters as a strong market leader with a comprehensive sustainable concept, reinforced by the specially developed slogan "Every step matters on the path to zero".

Services:
Strategy & concept
Message & storytelling
Project management - control of all central trades
Program planning incl. supporting program and customer event
Catering concept
Exhibit piece logistics
Design & layout

panorama marketing takes over the project management for the tradefair appearance at ALUMINIUM in Germany for Arconic - a leading international supplier of aluminum sheets, plates and extruded profiles based in Pittsburgh.

Outcome: The tradefair appearance strengthens Arconic's position in the European market and enables the conclusion of contracts in addition to customer care.

Services:
Strategy & concept
Message & storytelling
Project management - control of all trades
Guest management
Catering concept
Exhibit piece logistics
Design & layout
Budgeting

For the Berlin start-up MonoQ, panorama marketing implements the market launch presentation at Eurobike.

Outcome: Targeted communication measures are used to raise awareness of the premium trailer among dealers and end consumers. Initial inquiries and cooperations with dealers are initiated. 

Services:
Message & storytelling
Project management - control of central trades
Design & layout
Communication and sponsoring concept
Direct mailing campaign
Budgeting

Hydro invites to an international customer event with an exclusive supporting program in Düsseldorf. panorama marketing takes over the project management from location scouting to the control of all trades.

Outcome: The event enables Hydro to share an experience with selected customers and partners in a unique atmosphere.

Services:
Strategy & concept
Location scouting
Project management - control of all trades
Guest management
Catering concept
Design & layout
Booking: Musician, technician and solo entertainer
Budgeting

In Rackwitz, Germany, Hydro celebrates a ground-breaking ceremony of a 40 million euro expansion of its aluminium recycling plant with employees, customers and partners. panorama marketing supports an internal event team in the planning and implementation.

Outcome: Thanks and appreciation for employees, business partners and neighbors are expressed through an appealing supporting program. The active involvement of politicians and local media representatives strengthens the company's position as a reliable and sustainable employer in the region.

Services:
Project management
Program planning
Guest management
Design & layout
PR – Management
Budgeting