Your vision is our mission

360° Marketing

Strategy | Events | Workshops

Looking for experienced marketing guides to successfully implement your projects?
Searching for fresh ideas that will give your marketing a lasting boost? Do you need your resources for other tasks?

We are the industry experts among marketers

Years of experience in international industrial companies have made us true all-rounders in business-to-business marketing. We have a varied path in industrial B2B marketing behind us. And we know the daily challenges of a marketing department in an international environment - with ever new tasks and limited resources.

As strategists, event managers or with workshops tailored to your needs, we will bring new momentum to your marketing.

Strategy and implementation

As marketing all-rounders, we are experienced in many areas of marketing: strategy, branding, content, campaigns, websites and CRM. We work independently or integrated into a team - and gladly remotely. Are your resources limited, but you want to get started right away? Go for it. We provide flexible support at short notice.

Your benefit: More marketing power for your projects. More time for your core tasks. More fresh ideas.

Learn more.

Tradefair and event management

Whether it's an international tradefair, an exclusive customer event or an internal conference, we plan your event strategically, creatively and precisely. From conception to implementation, we are fully responsible or reliably at your side as part of your team.

Experience tailor-made events that help you achieve your goals.

Learn more.

Individual workshops - online or on site

In our workshops we develop solutions to your marketing questions together. We offer you different modules on vision & mission, goals, target group, offer & benefits, content and communication. Do you need selective help or support with a process? We adapt the content to your individual needs.

Clear workshop results in the form of our strategy guides accompany you in the next steps.

Learn more.

Employer Branding

With our expertise, you can specifically target the right applicants (m/f/d) and stand out attractively from other employers. Your strengths will become tangible in everyday work, fostering the engagement and motivation of your employees.

You get years of marketing experience combined with the full power of HR for your tailored employer branding.

Learn more.

Add more marketing to your business today.
Get our support for your strategies, events or individual workshops.

What our customers say:

Strategic communication and industry expertise

"An impressive level of industry expertise and in-depth knowledge of topics within the aluminum sector define panorama marketing. During the ALUMINIUM trade fair, Sandra Hölscher and Inga Janzen provided us with comprehensive communication support—from strategic planning to gathering valuable industry insights. In particular, the expert interviews they conducted and the analyses they prepared helped us deliver our messages in a targeted and effective manner while gaining important insights for the future.”

Christian Reiß, CMO RX Germany (Organizer of the ALUMINIUM)

Always an enrichment for our project team

„Are you looking for a very structured and at the same time creative partner you can rely on? Today, my choice would again fall on Panorama Marketing.
Sandra and Inga convinced us at all times with their professionalism, personality and commitment and enriched the project team in every respect.
For this reason, we will continue our successful cooperation in the coming year."

Sylvia Kircher, Communications & Event Manager, Hydro Extrusions Europe

Clarity for my marketing

"During the pre-opening phase of my Ayurveda resort in Sri Lanka, I reached out to panorama marketing with a clear request: I need quick and effective clarity for my marketing. Sandra Hölscher and Inga Janzen guided me very professionally and purposefully through a compact marketing workshop. The atmosphere was constructive and easygoing, the workshop was clearly structured, effectively moderated, and the results were documented in an inspiring way. Additionally, during these three hours, so many practical ideas emerged that I immediately incorporated them into my action plan. In short: Thank you for this professionally and personally enriching collaboration! I’m happy to recommend panorama marketing and look forward to continuing our work together."

Susanne Kleiner, CEO Sandaru Lanka Hotels PVT Ltd., Maggona/ Sri Lanka

Structured corporate communication

„I have always asked myself: How can I make my corporate communication authentic and professional? With panorama marketing, I got to know a structured process that both analysed my existing corporate communication and presented different facets of how and about what I can communicate. Practical tools help me now to efficiently prepare content and monitor success. In addition, Inga and Sandra supported me in improving my sales funnel.

The cooperation was always easy, professional, and inspiring. Very structured, I also received helpful documentation after the workshops."

Nikola Alberts, Owner F&O

Open communication & structured way of working

„I always appreciate working together with Inga and Sandra on marketing tasks. Over the last 10-12 years we have successfully worked together on many different projects including trade fairs.

I very much appreciate the team's open communication and structured way of working. And I look forward to our future cooperation."

Stephan Stach, Marketing Director Europe, Arconic Extrusions

Creative, reliable marketing expert

„Marketing strategies are becoming more and more important to distinguish companies and products from others. Sandra, with her long-lasting experience is an absolute professional in developing these strategies and campaigns. Her ability to focus on the unique selling points, as well as a quick and deep understanding of the competitive landscape, is unmatched.

Her structured way of working, coupled with her conceptual thinking and endless creativity, is instrumental for a successful marketing plan and deployment. My experience over the last few years: A reliable marketing expert, who thinks out of the box and delivers - always."

Roland van der Aa, Vice President – South West Europe, Hydro

Valuable for the development and implementation of marketing strategies

„Working with Inga is a great experience.

Especially her talent to understand the specificity of our customers was instrumental in defining the proper approaches and paths to success. Her helpfulness, positive attitude - even under pressure -, strong team spirit, ability to convince even at highest level of the company and ability to understand various markets specificities from scratch make Inga a precious person for marketing strategy building and executing."

Stephane Antoine, former Technical R&D Director Auto Body Sheet, Nanshan Aluminium

See at a glance how fit your marketing is.

Invest 10 minutes in your as-is analysis and receive initial ideas for improvement free of charge.

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How do we get together?

1.

The get-to-know conversation: free of charge and without any obligation. We collect key data about your company and you can ask us questions. That's how we find out if we're a good match for each other.

2.

The onboarding-phase: you receive all the information you need for the collaboration and the next steps.

3.

Let's get started! We support you with your marketing strategy, your events or with an individual workshop.

This is us

All-round marketers with a passion for a systematic approach and creative solutions. We are particularly interested in sustainability marketing. Whether in trade fair management or communication - we strive for success but always take environment and people into account.

My focus for each task is on the why and the wherefore. Only with background and target I go into implementation. Curiosity paired with creativity and conceptual skills determine my way of working. I have been designing B2B marketing holistically for 20 years. Only in this way marketing makes sense to me.

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I put the benefit and value of each task first. Always willing to experiment, the marketing strategy is my compass. 10 years in B2B marketing have taught me: structure and a clear focus are fundamental. On this foundation, creativity knows no boundaries.

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A strong team all around

With us, you get two more experts for your marketing. In addition we offer you holistic support in graphics, print, text, PR, trade fair construction, customer experience, change and facilitation through our partner network.

Still unsure whether you need support?

Find out in 10 minutes how fit your company is in marketing and get first ideas for improvement.

Take the test

The best strategies for your marketing

Get our free tips (in German only at the moment)

Wie Online Marketing auch im B2B Bereich Sinn macht – Die 5 Schritte der B2B Online Marketing Strategie

von Inga Janzen | Apr 22, 2021

Was ist Online Marketing? Alle Marketing-Maßnahmen, die online durchgeführt werden, um Marketingziele zu erreichen. Dies reicht von...

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