{"id":2921,"date":"2026-03-30T07:44:18","date_gmt":"2026-03-30T07:44:18","guid":{"rendered":"https:\/\/panorama.marketing\/?page_id=2921"},"modified":"2026-03-30T07:57:55","modified_gmt":"2026-03-30T07:57:55","slug":"ki-guidelines","status":"publish","type":"page","link":"https:\/\/panorama.marketing\/en\/ki-guidelines\/","title":{"rendered":"KI Guidelines"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.6&#8243; text_font=&#8220;Montserrat|500|||||||&#8220; text_text_color=&#8220;#00312C&#8220; header_text_color=&#8220;#00312C&#8220; header_3_font=&#8220;|600|||||||&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;|305px||||&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><!-- divi:heading --><\/p>\n<h2>KI Richtlinie<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Unsere Haltung zu KI: Chancen nutzen, Verantwortung wahren.<\/strong><\/p>\n<p>Wir setzen KI gezielt ein, um die Produktivit\u00e4t zu steigern und echten Mehrwert f\u00fcr unsere Kund:innen zu schaffen. KI ist f\u00fcr uns ein Tool \u2013 nie ein Ersatz f\u00fcr unsere menschliche Kompetenz.<\/p>\n<p>Unser Umgang mit KI erfolgt im Einklang mit dem EU AI Act und den geltenden Datenschutzrichtlinien (DSGVO). Der Schutz von Kunden- und Projektdaten hat oberste Priorit\u00e4t: Es werden grunds\u00e4tzlich keine sensiblen oder personenbezogenen Daten in KI-Systeme eingespeist.<\/p>\n<p>Der finale Output wird stets von uns gepr\u00fcft. Wir geben keine KI-generierten Ergebnisse ungefiltert weiter. Besonders achten wir auf diskriminierungsfreie Sprache und Bilder, kulturelle Sensibilit\u00e4t und kontextgerechte Aussagen.<\/p>\n<p>Wir bilden uns kontinuierlich weiter und testen neue Tools mit kritischem Blick. Dieses Dokument ist ein lebendiger Rahmen, den wir regelm\u00e4\u00dfig anpassen.<\/p>\n<p>KI ver\u00e4ndert unsere Arbeit und wir gestalten diesen Wandel aktiv mit: bewusst, kompetent und verantwortungsvoll.<\/p>\n<p>KI ist f\u00fcr uns ein Werkzeug zur Effizienzsteigerung kein Ersatz f\u00fcr unsere menschliche Kompetenz.<\/p>\n<p>Wir tragen immer die finale Verantwortung und pr\u00fcfen alle Ergebnisse auf Qualit\u00e4t, Relevanz und Diskriminierungsfreiheit.<\/p>\n<p>Wir bilden uns regelm\u00e4\u00dfig weiter und reflektieren den Einsatz von KI kritisch.<\/p>\n<p>Diese Richtlinie ist ein lebendiges Dokument, das mit unseren Erfahrungen w\u00e4chst.<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; KI Richtlinie &nbsp; Unsere Haltung zu KI: Chancen nutzen, Verantwortung wahren. Wir setzen KI gezielt ein, um die Produktivit\u00e4t zu steigern und echten Mehrwert f\u00fcr unsere Kund:innen zu schaffen. KI ist f\u00fcr uns ein Tool \u2013 nie ein Ersatz f\u00fcr unsere menschliche Kompetenz. Unser Umgang mit KI erfolgt im Einklang mit dem EU [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:heading -->\n<h2>Who we are<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong class=\"privacy-policy-tutorial\">Suggested text: <\/strong>Our website address is: https:\/\/17j.b8c.myftpupload.com.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Comments<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong class=\"privacy-policy-tutorial\">Suggested text: <\/strong>When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor\u2019s IP address and browser user agent string to help spam detection.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https:\/\/automattic.com\/privacy\/. After approval of your comment, your profile picture is visible to the public in the context of your comment.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Media<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong class=\"privacy-policy-tutorial\">Suggested text: <\/strong>If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Cookies<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong class=\"privacy-policy-tutorial\">Suggested text: <\/strong>If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select \"Remember Me\", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Embedded content from other websites<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong class=\"privacy-policy-tutorial\">Suggested text: <\/strong>Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Who we share your data with<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong class=\"privacy-policy-tutorial\">Suggested text: <\/strong>If you request a password reset, your IP address will be included in the reset email.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>How long we retain your data<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong class=\"privacy-policy-tutorial\">Suggested text: <\/strong>If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>What rights you have over your data<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong class=\"privacy-policy-tutorial\">Suggested text: <\/strong>If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Where we send your data<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong class=\"privacy-policy-tutorial\">Suggested text: <\/strong>Visitor comments may be checked through an automated spam detection service.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"class_list":["post-2921","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/panorama.marketing\/en\/wp-json\/wp\/v2\/pages\/2921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/panorama.marketing\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/panorama.marketing\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/panorama.marketing\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/panorama.marketing\/en\/wp-json\/wp\/v2\/comments?post=2921"}],"version-history":[{"count":4,"href":"https:\/\/panorama.marketing\/en\/wp-json\/wp\/v2\/pages\/2921\/revisions"}],"predecessor-version":[{"id":2926,"href":"https:\/\/panorama.marketing\/en\/wp-json\/wp\/v2\/pages\/2921\/revisions\/2926"}],"wp:attachment":[{"href":"https:\/\/panorama.marketing\/en\/wp-json\/wp\/v2\/media?parent=2921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}