{"id":2411,"date":"2023-11-28T10:14:52","date_gmt":"2023-11-28T10:14:52","guid":{"rendered":"https:\/\/panorama.marketing\/?page_id=2411"},"modified":"2026-04-20T08:10:33","modified_gmt":"2026-04-20T08:10:33","slug":"projekte","status":"publish","type":"page","link":"https:\/\/panorama.marketing\/en\/projekte\/","title":{"rendered":"Projects"},"content":{"rendered":"

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Projekte<\/p>\n

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Branding & Kommunikation<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.20.2″ _module_preset=“default“ custom_margin=“||80px||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_slider _builder_version=“4.27.6″ _module_preset=“default“ background_color=“RGBA(255,255,255,0)“ background_enable_image=“off“ background_size=“custom“ background_image_width=“65%“ background_image_height=“65%“ width=“100%“ min_height=“361.7px“ custom_padding=“||4px|||“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][et_pb_slide _builder_version=“4.27.6″ _module_preset=“default“ background_color=“RGBA(255,255,255,0)“ background_enable_color=“on“ background_image=“https:\/\/panorama.marketing\/wp-content\/uploads\/2026\/04\/Lightmet_Logo.png“ background_enable_image=“on“ background_size=“contain“ background_position=“center_left“ background_horizontal_offset=“-20%“ hover_enabled=“0″ global_colors_info=“{}“ sticky_transition=“on“ sticky_enabled=“0″][\/et_pb_slide][\/et_pb_slider][et_pb_text _builder_version=“4.27.6″ _module_preset=“default“ text_font=“Montserrat|500|||||||“ text_text_color=“#00312C“ text_font_size=“16px“ text_line_height=“1.6em“ module_alignment=“center“ global_colors_info=“{}“]<\/p>\n

Lightmet Consulting<\/strong>
\nPositionierung, Website & Launchkampagne<\/p>\n

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F\u00fcr unseren Partner Lightmet Consulting<\/strong> \u2013 ein B2B-Beratungsunternehmen mit Fokus auf die Aluminiumindustrie \u2013 entwickelt panorama marketing die Positionierung, den Markenauftritt und die digitale Kommunikation f\u00fcr den Markteintritt.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.6″ _module_preset=“default“ text_font=“Montserrat|500|||||||“ text_text_color=“#00312C“ text_font_size=“16px“ text_line_height=“1.6em“ module_alignment=“center“ global_colors_info=“{}“]<\/p>\n

Ergebnis:\u00a0<\/strong>Auf Basis von Vision und Mission entstehen eine klare Value Proposition, ein konsistenter Brand Guide sowie eine zielgruppengerecht konzipierte Website. Eine kanal\u00fcbergreifende Launchkampagne auf LinkedIn und per E-Mail begleitet den Marktstart und sorgt von Anfang an f\u00fcr Sichtbarkeit in der relevanten Zielgruppe.<\/span><\/p>\n

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Leistungen:<\/strong>
\nStrategische Positionierung <\/span>
\nValue Proposition Entwicklung <\/span>
\nBrand Guide <\/span>
\nWebsite-Konzept und Content <\/span>
\nBildgenerierung <\/span>
\nLinkedIn- und E-Mail-Launchkampagne<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.20.2″ _module_preset=“default“ custom_margin=“||80px||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_slider _builder_version=“4.27.6″ _module_preset=“default“ background_color=“RGBA(255,255,255,0)“ background_enable_image=“off“ min_height=“361.7px“ custom_padding=“||4px|||“ global_colors_info=“{}“][et_pb_slide _builder_version=“4.27.6″ _module_preset=“default“ background_image=“https:\/\/panorama.marketing\/wp-content\/uploads\/2026\/04\/AscentX_Logo.jpg“ background_enable_image=“on“ background_size=“contain“ global_colors_info=“{}“ sticky_transition=“on“][\/et_pb_slide][\/et_pb_slider][et_pb_text _builder_version=“4.27.6″ _module_preset=“default“ text_font=“Montserrat|500|||||||“ text_text_color=“#00312C“ text_font_size=“16px“ text_line_height=“1.6em“ module_alignment=“center“ global_colors_info=“{}“]<\/p>\n

AcsentX<\/strong>
\nBranding & Launch-Kommunikation<\/p>\n

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F\u00fcr AcsentX<\/strong> \u2013 ein Anbieter von CFO-Services f\u00fcr tech-orientierte Start-ups und Scale-ups \u2013 entwickelte panorama marketing das Branding sowie die Kommunikationsplanung f\u00fcr den anstehenden Unternehmenslaunch.<\/span><\/p>\n

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Ergebnis: <\/strong>In kurzer Zeit entstehen f\u00fcr ein wichtiges Netzwerkevent eine klare Positionierung, eine \u00fcberzeugende Website und ein professioneller LinkedIn-Auftritt als Basis f\u00fcr einen erfolgreichen Markteintritt.<\/p>\n

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Leistungen:<\/strong>
\nPositionierungsworkshop<\/span>
\nNamensfindung<\/span>
\nLogo-Entwicklung<\/span>
\nZielgruppenanalyse<\/span>
\nWebseitenerstellung<\/span>
\nLinkedIn Launch Kampagne<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.20.2″ _module_preset=“default“ custom_padding=“27px|||||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.20.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.20.2″ _module_preset=“default“ text_font=“|600|||||||“ text_text_color=“#00312C“ text_font_size=“35px“ text_line_height=“1em“ header_font=“|600|||||||“ text_orientation=“center“ width=“100%“ text_font_size_tablet=“35px“ text_font_size_phone=“27px“ text_font_size_last_edited=“on|desktop“ global_colors_info=“{}“]<\/p>\n

Messe- und Eventmanagement<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.20.2″ _module_preset=“default“ custom_margin=“||80px||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_slider _builder_version=“4.27.4″ _module_preset=“default“ background_image=“https:\/\/panorama.marketing\/wp-content\/uploads\/2023\/11\/Hydro-ALU-22.jpg“ min_height=“361.7px“ custom_padding=“||4px|||“ global_colors_info=“{}“][et_pb_slide _builder_version=“4.27.4″ _module_preset=“default“ background_image=“https:\/\/panorama.marketing\/wp-content\/uploads\/2025\/01\/Alu24.jpg“ background_enable_image=“on“ global_colors_info=“{}“ sticky_transition=“on“][\/et_pb_slide][et_pb_slide _builder_version=“4.27.4″ _module_preset=“default“ background_image=“https:\/\/panorama.marketing\/wp-content\/uploads\/2025\/01\/IMG20241009084141-bearbeitet-scaled.jpg“ background_enable_image=“on“ global_colors_info=“{}“ sticky_transition=“on“][\/et_pb_slide][et_pb_slide _builder_version=“4.27.4″ _module_preset=“default“ background_image=“https:\/\/panorama.marketing\/wp-content\/uploads\/2025\/01\/IMG20241009084251-scaled.jpg“ background_enable_image=“on“ global_colors_info=“{}“ sticky_transition=“on“][\/et_pb_slide][et_pb_slide _builder_version=“4.27.4″ _module_preset=“default“ background_image=“https:\/\/panorama.marketing\/wp-content\/uploads\/2023\/11\/Auto-1024×768.jpg“ background_enable_image=“on“ global_colors_info=“{}“ sticky_transition=“on“][\/et_pb_slide][et_pb_slide _builder_version=“4.27.4″ _module_preset=“default“ background_image=“https:\/\/panorama.marketing\/wp-content\/uploads\/2023\/11\/BilletsWZ-1024×768.jpg“ background_enable_image=“on“ global_colors_info=“{}“ sticky_transition=“on“][\/et_pb_slide][et_pb_slide _builder_version=“4.27.4″ _module_preset=“default“ background_image=“https:\/\/panorama.marketing\/wp-content\/uploads\/2023\/11\/Vortrag-ALU-WZ-1.jpg“ background_enable_image=“on“ global_colors_info=“{}“ sticky_transition=“on“][\/et_pb_slide][\/et_pb_slider][et_pb_text _builder_version=“4.27.6″ _module_preset=“default“ text_font=“Montserrat|500|||||||“ text_text_color=“#00312C“ text_font_size=“16px“ text_line_height=“1.6em“ module_alignment=“center“ global_colors_info=“{}“]<\/p>\n

Hydro<\/strong>
\nMesseauftritt 2022 und 2024<\/p>\n

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F\u00fcr Hydro<\/strong>, einen internationalen Aluminiumproduzenten mit Sitz in Oslo, organisiert panorama marketing gemeinsam mit einem firmeninternen Projektteam den Messestand auf der ALUMINIUM 2022 und der ALUMINIUM 2024 in D\u00fcsseldorf.<\/p>\n

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Ergebnis: <\/strong>Hydro pr\u00e4sentiert sich auf 600 Quadratmetern als starker Marktf\u00fchrer mit einem umfassenden nachhaltigen Konzept, best\u00e4rkt durch den eigens entwickelten Slogan \u201eEvery step matters on the path to zero\u201c.<\/p>\n

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Leistungen:<\/strong>
Strategie & Konzept
Message & Storytelling
Projektmanagement \u2013 Steuerung aller zentralen Gewerke
Programmplanung inkl. Rahmenprogramm und Kundenevent
Gastronomiekonzept
Ausstellungsst\u00fcck Logistik
Gestaltung & Layout<\/p>\n

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Arconic\u00a0<\/strong>
\nMesseauftritt 2022<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.20.2″ _module_preset=“default“ text_font=“Montserrat|500|||||||“ text_text_color=“#00312C“ text_font_size=“16px“ text_line_height=“1.6em“ module_alignment=“center“ global_colors_info=“{}“]<\/p>\n

panorama marketing \u00fcbernimmt die Projektleitung f\u00fcr den Messeauftritt auf der ALUMINIUM in Deutschland f\u00fcr Arconic<\/strong> \u2013 einem international f\u00fchrenden Anbieter von Aluminiumblechen, -platten und -strangpressprofilen mit Sitz in Pittsburgh.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.20.2″ _module_preset=“default“ text_font=“Montserrat|500|||||||“ text_text_color=“#00312C“ text_font_size=“16px“ text_line_height=“1.6em“ module_alignment=“center“ global_colors_info=“{}“]<\/p>\n

Ergebnis: <\/strong>Der Messeauftritt st\u00e4rkt Arconics Positionierung im europ\u00e4ischen Markt und erm\u00f6glicht neben der Kundenpflege auch den Abschluss von Vertr\u00e4gen.<\/p>\n

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Leistungen:<\/strong>
Strategie & Konzept
Message & Storytelling
Projektmanagement \u2013 Steuerung aller Gewerke
Guest Management
Gastronomiekonzept
Ausstellungsst\u00fcck Logistik
Gestaltung & Layout
Budgetierung<\/p>\n

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MonoQ GmbH<\/strong>
\nMesseauftritt 2023<\/p>\n

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F\u00fcr das Berliner Start-Up MonoQ<\/strong> setzt panorama marketing den Markteinf\u00fchrungsauftritt auf der Eurobike um.<\/p>\n

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Ergebnis: <\/strong>Durch gezielte Kommunikationsma\u00dfnahmen wird die Awareness f\u00fcr den Premium-Anh\u00e4nger bei H\u00e4ndlern und Endverbrauchern geweckt. Erste Anfragen und Kooperationen mit St\u00fctzpunkth\u00e4ndlern werden angebahnt.\u00a0<\/p>\n

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Leistungen:<\/strong>
Message & Storytelling
Projektmanagement \u2013 Steuerung zentraler Gewerke
Gestaltung & Layout
Kommunikations\u2013 und Sponsoringkonzept
Direct Mailing Aktion
Budgetierung<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.20.2″ _module_preset=“default“ custom_margin=“||80px||false|false“ locked=“off“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_slider _builder_version=“4.20.2″ _module_preset=“default“ background_image=“https:\/\/panorama.marketing\/wp-content\/uploads\/2023\/11\/Hydro-ALU-22.jpg“ min_height=“361.7px“ custom_padding=“||4px|||“ global_colors_info=“{}“][et_pb_slide _builder_version=“4.20.2″ _module_preset=“default“ background_image=“https:\/\/panorama.marketing\/wp-content\/uploads\/2023\/11\/KD-Tische-1024×768.jpg“ background_enable_image=“on“ global_colors_info=“{}“ sticky_transition=“on“][\/et_pb_slide][et_pb_slide _builder_version=“4.20.2″ _module_preset=“default“ background_image=“https:\/\/panorama.marketing\/wp-content\/uploads\/2023\/11\/Inga-und-Sandra-WZ-1024×768.jpg“ background_enable_image=“on“ global_colors_info=“{}“ sticky_transition=“on“][\/et_pb_slide][\/et_pb_slider][et_pb_text _builder_version=“4.27.6″ _module_preset=“default“ text_font=“Montserrat|500|||||||“ text_text_color=“#00312C“ text_font_size=“16px“ text_line_height=“1.6em“ module_alignment=“center“ global_colors_info=“{}“]<\/p>\n

Hydro\u00a0<\/strong>
\nKundenevent 2022 und 2024<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.20.2″ _module_preset=“default“ text_font=“Montserrat|500|||||||“ text_text_color=“#00312C“ text_font_size=“16px“ text_line_height=“1.6em“ module_alignment=“center“ global_colors_info=“{}“]<\/p>\n

Hydro<\/strong> l\u00e4dt zu einem internationalen Kundenevent mit exklusivem Rahmenprogramm nach D\u00fcsseldorf. panorama marketing \u00fcbernimmt das Projektmanagement von Location Scouting bis hin zur Steuerung aller Gewerke.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.20.2″ _module_preset=“default“ text_font=“Montserrat|500|||||||“ text_text_color=“#00312C“ text_font_size=“16px“ text_line_height=“1.6em“ module_alignment=“center“ global_colors_info=“{}“]<\/p>\n

Ergebnis: <\/strong>Das Event erm\u00f6glicht Hydro ein gemeinsames Erlebnis mit ausgew\u00e4hlten Kunden und Partnern in einer einzigartigen Atmosph\u00e4re.<\/p>\n

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Leistungen:<\/strong>
Strategie & Konzept
Location Scouting
Projektmanagement \u2013 Steuerung aller Gewerke
Guest Management
Gastronomiekonzept
Gestaltung & Layout
Buchung: Musiker, Techniker und Alleinunterhalter
Budgetierung<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.20.2″ _module_preset=“default“ custom_margin=“||80px||false|false“ locked=“off“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_slider _builder_version=“4.20.2″ _module_preset=“default“ background_image=“https:\/\/panorama.marketing\/wp-content\/uploads\/2023\/11\/Hydro-ALU-22.jpg“ min_height=“361.7px“ custom_padding=“||4px|||“ global_colors_info=“{}“][et_pb_slide _builder_version=“4.20.2″ _module_preset=“default“ background_image=“https:\/\/panorama.marketing\/wp-content\/uploads\/2023\/11\/SpatenstichWZ-1-1024×768.jpg“ background_enable_image=“on“ global_colors_info=“{}“ sticky_transition=“on“][\/et_pb_slide][et_pb_slide _builder_version=“4.20.2″ _module_preset=“default“ background_image=“https:\/\/panorama.marketing\/wp-content\/uploads\/2023\/11\/Rede-Stuerzebecher-1024×768.jpg“ background_enable_image=“on“ global_colors_info=“{}“ sticky_transition=“on“][\/et_pb_slide][\/et_pb_slider][et_pb_text _builder_version=“4.27.6″ _module_preset=“default“ text_font=“Montserrat|500|||||||“ text_text_color=“#00312C“ text_font_size=“16px“ text_line_height=“1.6em“ module_alignment=“center“ global_colors_info=“{}“]<\/p>\n

Hydro\u00a0<\/strong>
\nSpatenstich Event 2022<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.20.2″ _module_preset=“default“ text_font=“Montserrat|500|||||||“ text_text_color=“#00312C“ text_font_size=“16px“ text_line_height=“1.6em“ module_alignment=“center“ global_colors_info=“{}“]<\/p>\n

In Rackwitz, Deutschland, feiert Hydro<\/strong> bei einem ersten Spatenstich mit Mitarbeitern, Kunden und Partnern den Baubeginn f\u00fcr eine 40 Millionen Euro teure Erweiterung seines Aluminiumrecyclingwerks. panorama marketing unterst\u00fctzt ein internes Eventteam bei der Planung und Umsetzung.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.20.2″ _module_preset=“default“ text_font=“Montserrat|500|||||||“ text_text_color=“#00312C“ text_font_size=“16px“ text_line_height=“1.6em“ module_alignment=“center“ global_colors_info=“{}“]<\/p>\n

Ergebnis: <\/strong>Dank und Wertsch\u00e4tzung f\u00fcr Belegschaft, Gesch\u00e4ftspartner und Nachbarn werden durch ein ansprechendes Rahmenprogramm ausgedr\u00fcckt. Durch die aktive Einbeziehung der Politik und lokaler Medienvertreter wird die Positionierung als zuverl\u00e4ssiger und nachhaltiger Arbeitgeber in der Region gest\u00e4rkt.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.20.2″ _module_preset=“default“ text_font=“Montserrat|500|||||||“ text_text_color=“#00312C“ text_font_size=“16px“ text_line_height=“1.6em“ module_alignment=“center“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Leistungen:<\/strong>
Projektmanagement
Programmplanung
Guest Management
Gestaltung & Layout
PR – Management
Budgetierung<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

ProjekteBranding & KommunikationLightmet Consulting Positionierung, Website & LaunchkampagneF\u00fcr unseren Partner Lightmet Consulting \u2013 ein B2B-Beratungsunternehmen mit Fokus auf die Aluminiumindustrie \u2013 entwickelt panorama marketing die Positionierung, den Markenauftritt und die digitale Kommunikation f\u00fcr den Markteintritt.Ergebnis:\u00a0Auf Basis von Vision und Mission entstehen eine klare Value Proposition, ein konsistenter Brand Guide sowie eine zielgruppengerecht konzipierte Website. Eine […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2411","page","type-page","status-publish","hentry"],"yoast_head":"\nProjekte - panorama marketing<\/title>\n<meta name=\"description\" content=\"Hier bekommst du einen Auszug unserer durchgef\u00fchrten Projekte\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panorama.marketing\/en\/projekte\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Projekte - panorama marketing\" \/>\n<meta property=\"og:description\" content=\"Hier bekommst du einen Auszug unserer durchgef\u00fchrten Projekte\" \/>\n<meta property=\"og:url\" content=\"https:\/\/panorama.marketing\/en\/projekte\/\" \/>\n<meta property=\"og:site_name\" content=\"panorama marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T08:10:33+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/panorama.marketing\\\/projekte\\\/\",\"url\":\"https:\\\/\\\/panorama.marketing\\\/projekte\\\/\",\"name\":\"Projekte - 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